Promo Smurfs with luxury box Brand Loyalty - 7 smurfs (mini , +/- 3cm)

This blue box has never been released on the consumermarket. Instead it was a promotional gift/try-out from the Brandloyalty company. This company is an intermediary between the licensee and the company that wants to use this license for a promotion.  

This luxurious box with magnetic closure presents 7 different Smurf suction cups. This action was taken up by the Dutch supermarket chain Plus and the Australian BP, among others. It is therefore very likely that these companies have had these boxes in their hands before developing this advertisement.